A Mother's Vision. A Daughter's Inspiration.
AYI & ADA was born from a simple belief: a beautifully clean home should feel as good as it looks.
For years, I have had a passion for beautiful homes, immaculate spaces and the little details that make everyday living feel special. But over time, I became increasingly conscious of something we often overlook — the strong fragrances and overpowering scents found in many everyday cleaning and personal care products.
I began to question why a beautifully clean home needed to smell so heavily of cleaning products. Why couldn't cleanliness simply be clean?
That question became the inspiration behind AYI & ADA.
Together with my daughter, we envisioned a collection that would bring a more thoughtful approach to everyday home and body care — one that celebrates simplicity, understated elegance and fragrance-free living.
Our vision was never simply to create cleaning products. We wanted to create beautifully considered essentials that complement the homes we love and the lifestyles we choose.
From our fragrance-free hand wash to our carefully considered household cleaning collection, every product we develop is guided by the same philosophy: simplicity, functionality and beautiful design.
We believe that luxury is not always about adding more. Sometimes, it is about knowing what to leave out.
AYI & ADA represents two generations, one shared vision and a belief that the smallest everyday rituals deserve thoughtful attention.
Because true elegance is found in simplicity.
AYI & ADA
The Art of Clean Living
EcoLux Home & Body Care
Meet the Founder
Portia | Co-Founder, AYI & ADA
From the world of luxury hospitality to managing some of London's most prestigious residences, my professional journey has always been guided by exceptional standards, attention to detail and a passion for beautifully maintained homes.
It was through these experiences that I recognised a gap in everyday home care — inspiring me to create products that place functionality, thoughtful formulation and simplicity at their heart.
AYI & ADA brings together my professional experience, a mother's vision and a daughter's inspiration.