Chapter One: Where It All Began

The AYI & ADA Journal | November 2026

Every business begins somewhere. AYI & ADA began with something I'd been thinking about for quite some time.

Through my years working in luxury hospitality and managing private residences, I've come to understand just how important the products we use in our homes really are.

I've seen cleaning products that are heavily fragranced, products that aren't suitable for delicate surfaces and everyday essentials that don't always deliver what we need.

It made me wonder why finding effective, fragrance-free products that also look beautiful in our homes should be so difficult.

And that's where the idea for AYI & ADA started.

We're still at the very beginning. The website is taking shape, we're exploring packaging, and we're preparing to work with chemists and manufacturers on our first collection.

There is so much to figure out, and I'm learning new things at every stage.

I decided to start this journal because I wanted to document the process as it happens. Not just the exciting moments, but the decisions, challenges, changes and little victories that come with building something from scratch.

I don't have a finished product to show you just yet.

But I do have a vision, and I'm excited to see where it takes us.

Welcome to the beginning of AYI & ADA.

Portia

Founder, AYI & ADA